With the aging of the population, seniors will soon be many more than those who are less than 15 years. According to marketers, they represent a significant consumer market to develop.Segmentation of seniors
According to professionals, senior citizens are divided into four categories according to their age. There is thus Happy Boomers who are the children of the Baby Boom generation. They currently have between 50 and 59 years, they earn substantial wages have finished paying their mortgages and aspire to improve their comfort.
The Freed, meanwhile, are between 60 and 74 years. Most are retired, they are free, have time to take care of them and discover the latest technology.
Seniors 75 to 84 years are peaceful. They are almost all retired and they aspire to maximize their comfort and health.
Finally, very large old, who have more than 85 years, people are starting to lose their physical independence and need someone else to help them in their daily lives.
Offers in line with demand
Seniors are a very demanding market. They are loyal to brands they know. They enjoy due to their quality and reliability. As they have relatively high incomes, they do not skimp on buying products that they like even if they are expensive. The key is that they meet their expectations and they are sustainable.
Older people spend their income not only in health care costs, but also in the purchase of food, dress and cosmetics. Younger are not afraid to invest in luxury cars or buy clothes couturiers. Some even plan to purchase a second home or move from the coastal cities. Finally, according to specialists, seniors do not have a real awareness of their age, because they feel 10 years younger than their actual age. Products designed for and fifties are chosen by those who are 60 years old.
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